Without a doubt the face of business is changing... and fast! Where once you were confined to local businesses for a good or service, you're now capable of reaching store fronts clear across the globe thanks to the internet. As obvious as this major shift in business is though, many owners still treat the internet as if it's a trend that is going to die out and because of this, are quickly being left in the dust.
I would understand your reluctance to get online if the internet was brand new, but now there's just no question about it... the internet is where it's at, where it's going, and it's where it will stay for a long time, if not permanently. The sooner you realize this the better, for the future of your business. You can see this in every single big company (like Wal-mart) that has gone online and they are making a killing because of it.
Heck, in some cases, even taking your business 100% online will do more for your success because, the cost of putting up a website is pennies compared to the costs of running a traditional brick & mortar business. For the design of a simple website you can pay as little as $100 one time and then pay to keep it online for as little as $5 dollars a month! Now compare that to paying up to $1000's a month just to rent the space for your offline business... not to mention, all of the necessary supplies that will again cost up to $1000's.
Competing with the big boy's offline is tough. However, once they move online they are stepping onto a level playing field. The small Mom and Pop shop can compete and out rank a Big Boy mega shop... it happens every day. Another plus side to this equation is you can start seeing results in as little as a month for pennies on the dollar compared to what you would spend in offline advertising. Out-ranking the Big Boy Mega Shop doesn't happen over night but, the good news again is, it can be done in six months to a year. As you can see by now, the pros to putting your business online are huge!
Though profit is of the utmost importance for a business to succeed, you mustn't aim for the short term profit at the sacrifice of a long term gain. The internet again, is the best avenue for building up the value of your business because of the reach an online presence gives you. You have the ability to advertise, thereby branding your business and making a name for yourself globally versus being confined to only the local market.
Another great thing about having a website is that people don't even have to leave their house to visit your store. I don't know where you're reading from but, where I am, gas prices are soaring and because of it I don't go out nearly as much as I used to. I'm willing to bet there are millions of people who are affected in exactly the same way. If people don't go out, there is practically no chance that your local business will be discovered. Sure, you could pay for a spot on a local T.V. or radio station to get the word out about your business but how many people listen to the radio or watch TV versus listen to their iPod or go on the internet? As you can see, it's pretty obvious where you need to be in order to get discovered by potential customers.
The internet is a huge place with huge potential; one in which cannot be ignored. Those who wish to succeed in today's rapidly changing business environment must take advantage sooner than later or be left behind. There's a whole world out there just waiting for what you have to offer... now is the time to get in front of it by setting up shop in the rapidly growing marketplace of the internet. Recent studies show 90% of Americans now search online for local products versus the phone book method. Where will your customer find you? Do you want to be in front of the 10% or the 90%?
I would understand your reluctance to get online if the internet was brand new, but now there's just no question about it... the internet is where it's at, where it's going, and it's where it will stay for a long time, if not permanently. The sooner you realize this the better, for the future of your business. You can see this in every single big company (like Wal-mart) that has gone online and they are making a killing because of it.
Heck, in some cases, even taking your business 100% online will do more for your success because, the cost of putting up a website is pennies compared to the costs of running a traditional brick & mortar business. For the design of a simple website you can pay as little as $100 one time and then pay to keep it online for as little as $5 dollars a month! Now compare that to paying up to $1000's a month just to rent the space for your offline business... not to mention, all of the necessary supplies that will again cost up to $1000's.
Competing with the big boy's offline is tough. However, once they move online they are stepping onto a level playing field. The small Mom and Pop shop can compete and out rank a Big Boy mega shop... it happens every day. Another plus side to this equation is you can start seeing results in as little as a month for pennies on the dollar compared to what you would spend in offline advertising. Out-ranking the Big Boy Mega Shop doesn't happen over night but, the good news again is, it can be done in six months to a year. As you can see by now, the pros to putting your business online are huge!
Though profit is of the utmost importance for a business to succeed, you mustn't aim for the short term profit at the sacrifice of a long term gain. The internet again, is the best avenue for building up the value of your business because of the reach an online presence gives you. You have the ability to advertise, thereby branding your business and making a name for yourself globally versus being confined to only the local market.
Another great thing about having a website is that people don't even have to leave their house to visit your store. I don't know where you're reading from but, where I am, gas prices are soaring and because of it I don't go out nearly as much as I used to. I'm willing to bet there are millions of people who are affected in exactly the same way. If people don't go out, there is practically no chance that your local business will be discovered. Sure, you could pay for a spot on a local T.V. or radio station to get the word out about your business but how many people listen to the radio or watch TV versus listen to their iPod or go on the internet? As you can see, it's pretty obvious where you need to be in order to get discovered by potential customers.
The internet is a huge place with huge potential; one in which cannot be ignored. Those who wish to succeed in today's rapidly changing business environment must take advantage sooner than later or be left behind. There's a whole world out there just waiting for what you have to offer... now is the time to get in front of it by setting up shop in the rapidly growing marketplace of the internet. Recent studies show 90% of Americans now search online for local products versus the phone book method. Where will your customer find you? Do you want to be in front of the 10% or the 90%?
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